A Porn Ad

There is a rule in an advertising industry that I just leaned today. It is that we cannot put the advertisement of porn companies and that of Japanese embasy next to each other.

Our marketing managers constantly get new clients and each time they do, they need to find space for them on a big sheet of paper that stick to the wall in the meeting room. Today, I needed to reserve the space for psychic reader. However, I did not know the neame of the company because I haven’t officially made the contract yet. So instead I put “E Grace.” What was supposed to mean was that it should be placed only for east edition and the name of the business owner is Grace. I did not even imagine that the editor in chief would ran into to me because of this name. He asked,”Did you put ‘E Gracce’?” I said yes and asked him why. He said that he thought it was a porn ad and needed to think of a special arrangement for placement.

He explained that some advertisers do not prefer to get placed right next to porn ads because it affect the imabge of their business. Whether it is positive or negative image, readers cannot help associating with one another.

Then, my co-worker jumped out of her chair and said, “What?? Are we getting a porn ad?” She was dealing with Japanese embassy in the U.S. and she was being really careful about who she would place next to her client’s ad.

She said that one of our competitors put his ad next to a porn ad by mistake and they lost the deal with the embassy.

I was purely surprised to know the power of a small size porn ad.