On the way to my work, I always find people pouring out of the small starbucks right next to my building. It is right before 9:30. At least there is 20 people inside.
What is it that attract business workers to stand up in line in the morning at Starbucks?
I always wonder why they are willing to spend precious time in the morning on just a cup of coffee. They can catch breaking news on the internet, or they can go over their schedule one more time to prepare for the day and make it most productive. Yes the coffeee at starbucks brings an distinct aroma and flavor. It is bitter than that of Dunkin Donut or Crumbs. But is it something to wait every single morning? Is it that difficult to make their own coffee?
In my office, we can have coffee from Peru for free. Of course the taste is completely differnet from that of Starbucks, and I do not have a fluffy form in the morning but it wakes me up enough in the morning. For me that what the coffee is for.
I feel that sometime we drink starbucks coffee because subconciously we believe that it is a must to have in the morning. For sure, getting a coffee at Starbuck in the early morning is becoming just a daily routine for some. That is why they can still buy it when they are half awake!
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